A data management platform is the backbone of data-driven marketing, and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offline, or mobile.

Solution Gateway Data Platform enables Enterprise the full suite of essential capabilities that are required by the enterprise and that serve as the functional definition of any data platform technology. This comprehensive set of capabilities is aligned to the following functional areas: Data Management, Data Access, Data Governance and Integration, Security, and Operations.

A data management platform should collect audience data deeper than just URL and keyword-level data.